The average room revenue earned for each occupied room. ADR is calculated as room revenue divided by rooms sold.

A core performance measure combining rate and occupancy. RevPAR equals room revenue divided by available rooms, or ADR multiplied by occupancy.

Total hotel revenue—including rooms, food and beverage, spa and other departments—divided by available rooms.

Gross operating profit divided by available rooms. It connects topline performance with operating efficiency.

The percentage of available rooms sold during a period. Occupancy equals rooms sold divided by rooms available.

The average number of nights guests stay. ALOS helps teams understand booking patterns, housekeeping demand and revenue opportunity.

Revenue generated by selling guestrooms before ancillary revenue and typically before taxes and fees.

The change in rooms or revenue booked between two reporting dates for the same future stay period.

The speed at which reservations are accumulating for future dates, often compared with budget, forecast or the prior year.

A current projection of occupancy, ADR, revenue and demand based on bookings, pace, trends and market intelligence.

The approved financial plan against which a hotel measures revenue, costs and profit for a future period.

A selected group of comparable hotels used to benchmark rate, occupancy, RevPAR and market positioning.

The primary publicly available flexible room rate before discounts, negotiated rates or packages.

A condition guests must meet to access a specific rate, such as advance purchase, membership or minimum stay.

The number of nights in a reservation. LOS controls can include minimum- or maximum-stay requirements.

A date or period with demand below target, requiring focused pricing, sales or marketing activity.

A date when market demand approaches available supply, creating an opportunity to yield rates and protect inventory.

A comparison of the value of one booking opportunity with the revenue it could displace from higher-rated demand.

The practice of adjusting rates, restrictions and inventory access to maximize revenue from perishable room supply.

A third-party travel website or app—such as Booking.com or Expedia—that markets and sells hotel rooms.

A network used by travel agencies and corporate travel programs to search and book hotel inventory.

A central platform that manages hotel rates, availability and reservations across connected sales channels.

Software that distributes rates and availability to multiple booking channels and returns reservations to the hotel.

The process of correctly connecting room types, rate plans and policies between hotel systems and distribution partners.

The alignment of publicly available room rates across direct and third-party booking channels.

Networks of travel agencies or travel-management companies that provide hotels access to managed and corporate demand.

A B2B travel intermediary that contracts hotel inventory and redistributes it to travel sellers.

A wholesaler specializing in contracted accommodation inventory distributed to travel agencies, tour operators and other sellers.

A comparison channel—such as Google Hotels or Tripadvisor—that displays hotel rates from multiple booking sources.

A structured request used by corporate buyers, consortia and travel programs to solicit hotel rates and terms.

A contracted rate and set of terms offered to a company or managed travel program.

A contract condition requiring an eligible negotiated rate to remain available while the corresponding public room type is available.

The share of hotel bookings or revenue generated by direct, OTA, GDS, wholesale, corporate and other channels.

Room revenue remaining after channel commissions, transaction costs, discounts and other acquisition expenses.

A model in which a distributor collects the guest’s payment and remits the contracted net amount to the hotel.

A model in which the hotel charges the guest and later pays the booking channel an agreed commission.

The website technology that lets guests view live rates and availability and complete a direct reservation.

A reservation made with the hotel through its website, phone, email or another hotel-controlled channel.

The percentage of website visitors who complete a desired action, most commonly a booking or qualified inquiry.

The practice of improving a website’s content, structure and authority so it can earn relevant visibility in search results.

The practice of making content clear, authoritative and well structured so AI-powered search and answer engines can understand and cite it.

Paid placement that connects live hotel rates and availability with travelers comparing options on metasearch platforms.

Advertising that re-engages previous website visitors or audiences who showed interest but did not book.

A booking journey that begins but is not completed, often measured to identify conversion friction.

A website tool that compares the hotel’s direct rate with selected third-party rates to reinforce booking confidence.

Technology and processes used to organize guest data, segment audiences and deliver relevant pre-stay, in-stay and post-stay communication.

The hotel’s core operating system for reservations, room inventory, guest profiles, folios, housekeeping and front-desk workflows.

Technology that analyzes demand and performance data to recommend or automate room pricing and inventory decisions.

Connected reporting that turns hotel data into dashboards, trends and decision-ready performance insights.

A defined way for hotel systems to exchange data and trigger actions securely and consistently.

A guest-facing process that collects required arrival details before or without a traditional front-desk check-in.

A secure credential on a guest’s mobile device that can unlock an assigned hotel room or property access point.

Hospitality-trained reception support delivered off site for guest communication, reservations, arrivals and service coordination.

The complete sequence of interactions from discovery and booking through arrival, stay, departure and post-stay communication.

A documented process that defines how a recurring hotel task should be completed consistently and to standard.

Offering relevant room upgrades, add-ons or experiences that improve the stay and increase total revenue.