KEY HOTELS SALES & MARKETING
COMPREHENSIVE HOTEL MARKETING FOR INDEPENDENT HOTELS
website design
global distribution
website conversion
digital marketing
revenue manage
sales manage
OPTIMIZING REVPAR BY:
Driving Hotel Website Bookings
Connecting to New Untapped Global Markets
Setting Optimum Rate Strategies by Market Segment
Marketing & Advertising on Search Engines & Social Media
websites designed for conversion
optimized for direct booking conversion | reduce OTA expense
We construct beautifully designed search-engine-optimized websites for our hotels and resorts, each highly detailed with content-rich photography, strategic key words and question queries, ease-of-use navigation, booking engines and translations in multiple languages. Then, utilizing the latest technologies and algorithms, we deploy a set of tools to personalize each guest’s visit to the website with language specific promotions, price comparison tools, retargeting ads, USP displays, and price matching.
evolve to strategic yield management
maximizing revpar index through strategic revenue management
Much more than simply setting room rates, KHR offers hotels expert outsourced strategic revenue management, optimizing the hotel’s Sales Mix by market segment, setting 360-day rate strategies by room type and booking windows, creating and controlling promotional offers over low demand periods, while restricting discounts over high demand periods. Then, when applicable, we deploy automated rate-setting tools, optimizing room rates by room type multiple times per day based on current market conditions.
driving website direct bookings
increase website direct bookings, reducing OTA commissions
Our Digital Marketing Department offers search engine marketing (SEM) and search engine advertising (SEA) services to reach geo-targeted guests, optimizing website direct bookings and reducing OTA commissions. More specifically, KHR deploys a set of social-media targeted ads on Facebook and Instagram as well as retargeting ads on search engines to reengage website visitors to book. Then, KHR works with meta-search partners like Google, TripAdvisor, Kayak and Trivago to further boost website direct bookings.
connecting hotels to the world
KHR connects its hotel’s inventory and digital content systematically to 500,000+ travel agents worldwide who use the Amadeus, Sabre, Galileo/Apollo or Worldspan Global Distribution Systems and to millions more bookers who use websites that are powered by them. We then connect hotels to leading OTA partners including Booking, Expedia, Agoda, and Despegar as well as wholesale bed-bank travel partners.
reach new untapped markets
leverage preferred consortia partnerships to reach new markets
KHR has preferred partnerships established with over 40 of the world’s largest consortia travel partners including American Express Travel, Carlson-Wagonlit, BCD Travel, DER Touristik, Flight Centre, and HRS. KHR connects hotels to its preferred travel partners, offering its hotels an advantage in capturing bookings from new untapped markets.
elevate with direct partner connectivity
With our extensive twenty-year history in the international travel market, Key has acquired and developed thousands of key travel accounts and partnerships including Tui, Corendon, VCK Travel, DER Touristik, HotelBeds, and Webbeds.
