KEY HOTELS SALES & MARKETING
COMPREHENSIVE HOTEL MARKETING FOR INDEPENDENT PROPERTIES
World-Class Hotel Commercial & Marketing Services
KHR markets your valued asset as a world-class hotel attracting a global base of hotel guests and short-term rental travelers – gaining maximum investment return for your property.
Today’s global booking environment is more segmented and diversified than ever before. To optimize RevPAR, we expertly deploy a wide set of tech tools in the disciplines of Revenue Management, Inventory Distribution, Sales Management, Website Design & Branding and Digital Marketing.
Pay For Performance Services
KHR offers comprehensive hotel sales and marketing services on a pay-for-performance business model allowing for a shared-risk shared-reward collaborative relationship. In this model, KHR absorbs all associated sales & marketing expenses while delivering commercial services at a fraction of the cost of in-house support. Please contact us at info@keyhotelsandresorts.com to learn more of our pay-for-performance services.
Path to Purchase Commercial Services
Global Inventory Distribution
The hotel’s inventory and digital content is systematically distributed to 600,000+ travel agents worldwide and to millions more bookers who use websites that are powered by them. In addition, KHR’s 20+ history in the global travel market has allowed for preferred partnerships with over 50 of the world’s largest consortia travel partners further leveraging the hotel’s top-line performance. Such key consortia accounts includes American Express Travel, Carlson Wagonlit, BCD Travel, DER, Flight Centre and many more. Furthemore, KHR has established direct connectivity with a global base of tour operators with preferred rates. connecting directly to the hotel’s property management system.
Sales Force Management
Research tells us that prospects need eight to ten touches to even to begin to think about making a buy. With offices in Holland and USA, KHR offers international sales representation for its properties, growing and strengthening its account base feeding bookings to our properties. Key will utilize a combination of touch points to build relations, communicate property updates and offer promotions including office visits, entertainment calls, newsletters, site visits, sports outings, road shows, webinars, networking events, and holiday events.
Digital Marketing
KHR deploys a wide set of digital marketing initiatives designed to drive direct traffic to the property’s website including Social Media Marketing on Facebook and Instagram, Search Engine Advertising on Google & Bing, Meta-Search Advertising (TripAdvisor, Kayak, Google, Trivago), Content Distribution to 600K+ travel agents worldwide, UNAP synchronization, and retargeting ads on search engine sites.
Professionally Curated Website Design
KHR creates attractive beautifully designed search-engine-optimized websites, each strategically branded with highly detailed content-rich photography, strategic key words, ease-of-use navigation, next-generation booking engine and translations in multiple languages
Website Conversion Tools
“Up to 35% of hotel bookings can be attributed to guests finding out about a particular hotel on an OTA, then booking directly with that hotel – also known as the billboard effect – Cornell University.” To reduce OTA dependency, KHR deploys a set of tools to personalize each guest’s website visit with geo-targeted promotions, guest review summaries, USPs, exit messaging, price comparison tools and price matching.
Strategic Revenue Management
Expert outsourced strategic revenue management, optimizing the hotel’s Sales Mix by market segment, 365-day rate automation tool, OTA Management, promotional offers and rate yielding over high demand dates
Reputation Management
“Recent Path to Purchase analytics show 85% of hotel guests will start their purchasing decision by seeking out negative online reviews of hotels.” KHR Empowers its properties with an innovative online review platform tool designed to centralize all online reviews to one dashboard benchmarked against the hotel’s competitors – offering true Voice of the Customer Performance metrics.