We connect hotels to our powerful revenue management systems utilizing advanced algorithms to automatically optimize room rates by room type on a 365-day revolving calendar multiple times per day. Our ultra-modern revenue systems analyze historical trends, demand coefficients, and competitive rate shops, and airlift demand to destinations. Our team reviews these automated rate recommendations and matches them against high demand/low demand calendar dates amongst other considerations impacting optimum performance.
Key Hotels and Resorts Strategic Revenue Management
Competitive Rate Analytical Platform
Key Hotels and Resorts Strategic Revenue Management
Recent Path to Purchase analytics show 85% of hotel guests will start their purchasing decision by seeking out negative online reviews of hotels.
Key empowers its hotels with an innovative online review platform tool designed to centralize all online reviews to one dashboard. We collect reviews from the hotel’s own post-departure surveys, Trip Advisor, Google, Expedia, Booking, Zoover, Tui, and many others to one dashboard. From here, hotels will benefit from real time reporting and benchmarking of their true Voice of the Customer Performance matrices, allowing for departmental operational reformations.
Post-departure surveys, custom-created by Key, are sent to guests allowing hotels to capture and address service recovery concerns prior to online publishing, minimizing negative reviews. Key offers professional, timely and SEO-centric responses to the hotel’s online reviews.
Move from traditional rate-setting analytics and evolve into strategic multi-market Revenue Maximization.
Key stands apart in the revenue management discipline with a winning formula for advancing RevPAR Index performance for independent and boutique hotels by combining strategic business planning and ultra-modern revenue management systems with a professional team of revenue specialists proficient with analytical revenue maximization.
Revenue Management Automation System
Connect to our powerful revenue management systems utilizing advanced algorithms to automatically optimize room rates by room type on a 365-day revolving calendar multiple times per day. Our ultra-modern revenue systems analyze historical trends, demand coefficients, and competitive rate shops, and airlift demand to destinations. Our team reviews these automated rate recommendations and matches them against high demand/low demand calendar dates amongst other considerations impacting optimum performance.
Revenue Strategy Team
Complementing our revenue systems, our Senior Executives offer the “big picture” strategic revenue vision and budgeting, setting the optimal business mix framework from various market segments in the marketplace. We evaluate market condition contributions from various segments including BAR, OTA, Consortia, Wholesale, Discount, Package, Corporate, Leisure, Government, Group, Government, and Permanent, and determine the appropriate Sales Mix. Further segmentation can be defined based on geographic, demographics and consumer behavior with targeted pricing strategies applied. Further strategic initiatives are uncovered in market related demand drivers. Supplementing these initiatives, we offer travel partner umbrella agreements, displacement analysis, and length of stay and booking window strategies.
Key Hotels and Resorts Strategic Revenue Management
Key Hotels and Resorts Strategic Revenue Management
Keyword searches is quickly becoming a strategy of old. Our guests are now searching for our hotels via question queries instead. Key works to ensure our hotels are highly visible to question queries on mobile, tablet, and desktop devices, as well as on Amazon’s Alexa and Apple’s Siri platforms.
We offer consistent, accurate, and thoroughly completed question-centric content, resulting in optimum marketplace exposure, benefiting hotels with improved direct booking performance.
Content Management
Hey Siri. What’s the best boutique hotel in Curacao?
We synchronize the hotel’s content including URL, name, phone, address, policies, and promotional messaging with 120+ online directories, social media, maps, & search engine back links. Hotels benefit with elevated search engine optimization and expanded distribution of promotional content, rocketing web-direct bookings.
Key Hotels and Resorts Content Management
Content Distribution
78% of people find photos to be the most important factor in making their hotel choice, exceeding the importance to online reviews (67%).
HRS Study 2019
Key partners with industry leading photographers and videographers, expert in staging highly effective photo and video shoots, highlighting the property’s unique selling points. Then, we utilize powerful digital media tools to distribute turnkey the hotel’s signature photos and media content to thousands of online travel partners, OTAs, business partners, travel agents, and tour operators – ensuring optimum booking conversions.
Key Hotels and Resorts Media Management
Content Synchronization
We synchronize the hotel’s content including URL, Name, Phone, address, policies, and promotional messaging with 120+ online directories, social media, maps, & search engine back links. Hotels benefit with elevated search engine optimization and expanded distribution of promotional content, rocketing web-direct bookings.
Expand International Distribution | Beat the Competition
GDS Channel Connectivity
Global Meta-Search Connectivity
German Market Connectivity
Dutch Market Connectivity
Americas Market Connectivity
UK Market Connectivity
Asian Market Connectivity
Russian Market Connectivity
Our hotels gain an important competitive advantage through our proprietary network of travel partner account channels, distributing the hotel’s inventory to untapped international markets, consortia, travel agents, and tour operators. Then, we consolidate the hotel’s bookings from the hotel’s website, OTAs, bed-banks, tour operators, travel agents, meta-search engines, global distribution systems (GDS), consortia partners, corporate travel sites, group meetings & events, and search engine sites into an easy to manage platform, plugged into the hotel’s property management system.
Global Distribution Systems (GDS) Channel Connectivity
Travel Agents book hotels on one of four global distribution systems. We connect our hotels seamlessly to all four GDS and portals. In doing so, we ensure the hotel’s rates and availability, content, and photos are kept up to date, ensuring optimum booking potential. Quarterly audits take place to further safeguard the hotel’s performance on GDS channels.
Key Hotels and Resorts GDS Connectivity
Meta-Search Marketing
Sixty-percent of hotel and resort decision making begins at the meta-search stage. We are one of the few marketing companies tactfully connecting our hotels and resorts’ rates, content and inventory to the top eleven of the major meta-search partners including Google, Trip Advisor, Kayak, Trivago, Wego, SkyScanner, RoomKey, HotelsCombines and more. Our hotels benefit with increased direct booking performance, up sell revenue generation, and improved brand loyalty.
German Travel Market
The German Travel Market continues to be the worldwide leader for international travel. 50M people from this travel segment take long-haul trips annually, with an average length of stay of ten days. With an estimated 10,000 travel agencies all over Germany, over fifty percent of all bookings are made other than through online booking. Key Hotels has strong ties with German tour operators including Tui DE, DER, FTI, Alltours, travel agencies, and German-centric OTA sites allowing for distribution from this key European feeder market.Dutch Travel Market
Dutch Travel Market
We connect our hotels to the Dutch market through Dutch-sourced tour operators including Tui NL, Corendon, KLM, travel agents, OTA sites and consortia partners. We have a very special relationship with our partners capturing the leisure travel market. 80% of Dutch Travel is leisure, consisting of 14M trips annually. Length of stay for holiday trips skew heavier between November and April. Summer holiday bookings peak in the 1st quarter of the year. 40% of bookings in 2020 are made online, a growing trend from 20% in 2013. iDEAL is the preferred online payment method in this feeder market.
UK Travel Market
21M travelers will be seeking long haul travel options from this feeder market. Travel from this lucrative market peaks in summer with over 40% of all travel coming between May and August. For leisure travel, 50% are seeking beach holiday destinations, 10% seeking City Break, an 15% seeking personal tours. Family holidays are a firm favorite in this sector. We connect UK sourced leisure and consortia accounts directly into our hotel’s property management systems for direct bookings.
Asia Travel Market
Roughly 25% of total worldwide tourism is sourced from the Asian Travel Market, the fastest growing global travel segment. City breaks remain by far the most popular form of outbound travel. While this market continues to rely heavily on the internet for information and bookings, nearly 50% of travelers book their travel via travel agencies. We offer multi-language communications on booking sites, Asian-centric OTA and tour operator connectivity.
North America Travel Market
Hotel bookings made on own via online channels and a growing reliance on review sites characterize this travel market. Trip Advisor commands the attention of this market segment of meta-search options. Nonetheless, 30% of this segment will use a travel agent. We connect our hotels to leisure tour operators and bed banks from this feeder market, allowing for expansive distribution.
Our industry leading Centralized Reservation System, recipient of the “Best of Industry Award” in 2018 by IAC, has been developed to optimize direct booking conversions from over 400 international travel sites and business to business connections from around the world.
