Sales Force Management

Key Advantages

  • Professional Sales Representation
  • Promotional Activities
  • In-Person Sales Activities

  • Expansive Travel Account Database
  • International Tradeshow Representation

Research tells us that prospects need eight to ten touches to even to begin to think about making a buy.  With offices in Holland and USA, Key offers international sales representation for its properties, growing and strengthening its account base feeding bookings to our properties.  Key will utilize a combination of touch points to build relations, communicate property updates and offer promotions including office visits, entertainment calls, newsletters, site visits, sports outings, road shows, webinars, networking events, and holiday events.

Account Management

With our extensive twenty-year history in the international travel market, Key has acquired and developed thousands of key travel accounts and partnerships for all of our hotels and resorts, allowing for uniquely expansive distribution of the hotels content, rates, and availability, and giving our hotels and resorts a definitive competitive advantage in the market place. 

Key Hotels and Resorts Key Accounts
Key Hotels and Resorts Key Accounts


Attending Tradeshows and Travel Fairs is an essential component for maximizing a property’s exposure to B2B and B2C partnerships.  Key navigates through the numerous tradeshows and fairs and selects those with highest return for investment.   Such valued tradeshows for include Vakantiebeurs Utrecht, ITB Berlin, BLTM Barcelona, WTM London, IMEX Frankfurt, 50+ Beurs Utrecht, and CCRA Colombia.

Key Hotels and Resorts Tradeshows
Key Hotels and Resorts Tradeshows
Key Hotels and Resorts Tradeshows
Key Hotels and Resorts Tradeshows

Promotional Activities

Promotional activities are important in gaining travel account market share from our competitors.  Travel agent store window ads placed in thousands of stores, city light posters in targeted feeder market train stations, online digital brochure promotions and newsletter inserts are examples of promotional tools Key deploys to our closely held accounts in promoting our hotels.