Digital Marketing

Maximizing Website Direct Bookings

KEY ADVANTAGES

  • Digital Display Ads
  • Search Engine Optimization
  • Digital Retargeting
  • Meta-Search Marketing
  • Social Media Targeting
  • Search Engine Marketing

Our geo-targeted Digital Marketing Campaigns are crafted specifically for each of our hotels. By focusing on the consumer’s complete beginning-to-end Path to Purchase, we stand out from the industry’s typical reliance on shallow advertising activities.

Search Engine Marketing

KHR’s Search Engine Marketing (SEM) tools allow hotel rates and inventory to be synced directly from their Property Management Systems to Google Hotel Ads, Bing and other search engines, displaying availability in real time on search pages and Google Maps for travelers that are ready to book.  

Meta-Search Marketing

KHR connects hotels to meta-search partners such as Kayak or Google with top page placement, driving more direct bookings to hotel websites.

Key Hotels and Resorts Social Media Marketing Ads

Social Media Marketing

Our Digital Marketing Department offers the latest technologies to reach target consumers on social media platforms, optimizing our hotels’ web-direct bookings and reducing OTA commission expenses while improving brand awareness.  Through social media prospecting and retargeting efforts, we place our hotels in front of targeted consumers who are in the market for the respected destinations.  Then, once ready to commit, KHR connects the consumer to the hotel’s website for booking and retargeting should the consumer leave the hotel’s website.

Search Engine Advertising

Our Digital Marketing Department offers revolutionary technologies to reach geo-targeted guests, optimizing our hotels’ web-direct bookings and reducing OTA commission expenses while improving brand awareness.  Through digital prospecting, social media marketing and retargeting efforts, Key places its hotels in front of targeted consumers who are in the market for their respected destinations.  Then, once ready to commit, Key connects the consumer to the hotel’s website for booking and retargeting should the consumer leave the hotel’s website.