Branding & Positioning
Key Advantages
- Research-Backed Positioning
- Consistent Brand Standards
- Brand Book Design
- Consistent Brand Communication
- Digital & Print Collateral
Our Branding Team executes extensive marketing research in launching a new hotel’s positioning, offering and exhaustive and comprehensive picture of the desired sales mix, product mix, target markets, and key attracters in positioning and branding a hotel. As a result, Key skillfully distinguishes each of our hotels and resorts with its own unique identity, perfectly positioned towards desired target markets for optimized performance in the marketplace.
Cohesive communications, guidelines, fonts, collateral, and strategies are the pillars for building a cohesive and consistent brand. Key ensures its hotel brands are consistently represented both digitally and with print through fact sheets, guest service directories, in-room dining menus, brochures, and in-room collateral.
Website Design
KHR creates attractive beautifully designed search-engine-optimized websites, each strategically branded with highly detailed content-rich photography, strategic key words, ease-of-use navigation, next-generation booking engine and translations in multiple languages
Website Conversion Tools
“Up to 35% of hotel bookings can be attributed to guests finding out about a particular hotel on an OTA, then booking directly with that hotel – also known as the billboard effect – Cornell University.” To reduce OTA dependency, KHR deploys a set of tools to personalize each guest’s website visit with geo-targeted promotions, guest review summaries, USPs, exit messaging, price comparison tools and price matching.
Reputation Management
“Recent Path to Purchase analytics show 85% of hotel guests will start their purchasing decision by seeking out negative online reviews of hotels.” KHR Empowers its properties with an innovative online review platform tool designed to centralize all online reviews to one dashboard benchmarked against the hotel’s competitors – offering true Voice of the Customer Performance metrics.
