Branding & Positioning

Key Advantages

Our Branding Team executes extensive marketing research in launching a new hotel’s positioning, offering and exhaustive and comprehensive picture of the desired sales mix, product mix, target markets, and key attracters in positioning and branding a hotel.  As a result, Key skillfully distinguishes each of our hotels and resorts with its own unique identity, perfectly positioned towards desired target markets for optimized performance in the marketplace. 

Cohesive communications, guidelines, fonts, collateral, and strategies are the pillars for building a cohesive and consistent brand.    Key ensures its hotel brands are consistently represented both digitally and with print through fact sheets, guest service directories, in-room dining menus, brochures, and in-room collateral.